Drawing from the books Crucial Accountability and Crucial Conversations by Patteson, Grenny, McMillan, and Switzler, this presentation discusses how to have tough conversations that make you cringe. We will dive into handling topics where opinions vary, strong emotions are in play, and stakes are high. Sometimes, as uncomfortable as these conversations can be, they may also be your biggest opportunities for major wins. When handled appropriately, you can build rather than degrade relationships.